Tools to Help Non-Profits with Online Storytelling
Often when we're working with clients and talking about enhanced tools for storytelling online, video is where people put their focus. But not every concept or idea is best presented as video and not...
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How to Find the Audience You Want (When They're Not Necessarily Coming Your Way)
During our Website Redesign webinar, one attendee asked a great question:"You talk about doing research about who your current audience is, but what about identifying and catering towards your target...
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Webinar: 8 Best Practice Do's + Don'ts for Holiday Fundraising
As those in the non-profit world are only too aware, the holiday season is a big time for fundraising. Up to 1/2 of all donations for an organization can come in during this busy donor outreach season,...
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Should Your Nonprofit Use Pinterest?
I can't count the number of social media profiles I've created over the years. Most of those accounts lie dormant, as the fickle winds of social media trends blow hither and yon - but one recent...
View ArticleReady or not - the new Facebook timeline format
Although we haven't mentioned non-profit tech guru Beth Kanter much here in the past (in fact I checked – we did only once and it was in 2008) her blog is definitely one that's always on our radar....
View ArticleReading List
I know it's a short week - which for many means squeezing 5 days of work into 4 - but on the off chance you've got some time on your hands (or over the long weekend if you're so inclined) I wanted to...
View ArticleGoing Mobile with Email newsletters
Mailchimp just informed us that:Smartphones just outsold desktop computersand if you not already aware, that matters! Mobile handheld device sales are rocketing. There's a proliferation of Tablets,...
View ArticleVideum
At a meeting last week we heard about Videum, a new online video-sharing platform targeted at the health sector that provides captioning, translating and subtitling for videos. Essentially it allows...
View ArticlePaying to Promote Pages on Facebook: What's Changed?
Here are two great summaries of what's going on with Facebook Pages and the Sponsored (read paid) Posts options. If you're wondering why your reach on Facebook seems to be getting smaller, this will...
View ArticleWhy I'm Loving Medium
Medium, tagline "A better place to read and write things that matter", is the latest project of Ev Williams of Blogger and Twitter fame. It's a platform, currently in select user beta, that allows...
View ArticleUsing Instagram in Your Digital Strategy
Beth Kanter shared this slide deck "The Ultimate Guide to Instagram Marketing" on her Facebook page the other day and I found it to be a great overview, including everything from strategic thoughts to...
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